By Gradi Tudiun
March is a month to honor women who have transformed industries, questioned the norm, defied government and redefined leadership. Women have been leaders for a long time in public relations, using communication to shape public views, develop brands/businesses and promote social change. This month is dedicated to ALL women, from the pioneers who broke down the standards and to the ordinary women who taught us the importance of art, storytelling and connection.
Ida B. Wells-Barnett, born in 1892 into slavery gave her life to revealing the reality of lynching. She didn’t only fight for racial injustice, gender equality, she was a leader in the suffrage movement, co-founder of NAACP (National Association for the Advancement of Colored People) and fought tirelessly refusing to be silenced. Her legacy of honesty despite facing serious adversary continues to inspire movements for justice and equality today (National Women's History Museum, n.d.).
Betsy Plank referred to as the “First lady of PR” is one of the most admired figures in the history of public relations. Plank broke down the boundaries as the first woman in charge of the Illinois Bell, first female president of the Publicity Club of Chicago, and was also the first person to ever receive three of PRSA’s top individual honors (Southern Public Relations Federation, n.d.). She also made way for the future generations through her contributions to public relations education. She constructed the Plank Center for Leadership in Public Relations which equips educators and students with resources and advice they need to be set apart in the industry. Her legacy is a reminder of how leadership is more important than just achieving goals, it’s also about the journey and the people that join you along the way.
Babara Hunter is another pioneer who changed the face of PR. She made history as the first woman to run a major public relations agency when men dominated the field’s leadership. Hunter joined her sister Hean Schoonover at the Madison Avenue Dudley-Anderson-Yutzy (D-A-Y) public relations firm and when the firm faced leadership issues the sisters stepped in and took over the firm in 1969. She later created Hunter Public Relations, working with brands like Kraft and 3M. Her work was more than just reversing/breaking the boundaries, it was a light to a flame to show that women in the field were and are more than capable of leading but also reshaping the business (PRSA News, 2024).
Today, Muriel Fox continues to set the bar for advocacy and leadership in the fight for gender equality. As co-founder to the National Organization for Women (NOW), she plays a critical part in using her skills to highlight the modern feminist movement (Fox, n.d.). With a background in public relations, she played a crucial role in shaping the feminist movement we see today. Fox has worked with major campaigns for fair hiring practices and practices and women’s inclusivity in all areas of society. Her continual work inspires those striving for social change.
While these women have shaped the professional world of public relations, the abilities of communication, leadership, and relationship-building are still at the core of the industry today. Women continue to dominate the field at a percentage of 66.3% of public relations and fundraising managers in the United States (Statista, 2024). Looking to the future, the industry is set for significant changes. The use of artificial intelligence is set to change various aspects of PR, from starting routine tasks to pushing data analysis and content creation. Also, with this the push for authenticity and transparency is expected to grow, with people expecting genuine engagement and ethical practices.
Looking back at these pioneers it’s evident that the foundation they laid not only opened doors but set the standard for leadership innovation and shifting societal expectations, their core values remain still to this day as crucial as ever. Their legacy will forever live on and inspires the next generation to push beyond the boundaries and redefine the future of PR.
References:
Fox, M. (n.d.). Muriel Fox official website. https://murielfox.com/
National Women's History Museum. (n.d.). Ida B. Wells-Barnett. https://www.womenshistory.org/education-resources/biographies/ida-b-wells-barnett
PRSA News. (2024, December 19). In memoriam: Barbara Way Hunter, APR, Fellow PRSA. PRSay. https://prsay.prsa.org/2024/12/19/in-memoriam-barbara-way-hunter-apr-fellow-prsa/
Southern Public Relations Federation. (n.d.). Betsy Plank. SPRF. https://sprf.org/Betsy_Plank
Statista. (2024, May 27). Gender distribution of PR and fundraising managers in the U.S. 2023. https://www.statista.com/statistics/1298906/pr-industry-employees-share-by-gender-united-states/